Segment composition ratio

Revenue Revenue
Operating income Operating income
[Notes]
  • *1
    The components of revenue represent sales to external customers.
  • *2
    Operating income of the Distribution segment for FY2024 is ¥30.4 billion.
  • *3
    Operating income of the Financial segment for FY2024 is ¥33.2 billion.

Business strategy

In the area of the media (e.g. internet advertising), we will work to maximize the sales of existing advertisements by increasing the unit price of advertisements through raising distribution accuracy by leveraging the Group's technologies and assets. In the area of commerce (e.g. online shopping), we will aim for sustainable growth in earnings by further promoting mutual use of the Group services which have some of the largest user bases in Japan, and by expanding the Group ecosystem. Also, we will revamp the communication app ‘LINE,’ adding new in-app tabs for services such as “Shopping” to enhance convenience and further accelerate cross-usage across our service portfolio.

Two competitive advantages

1. Marketing solutions utilizing group assets

LY Corporation, which operates Japan's top-class services in both communications and cashless payments, leverages these strengths to offer distinctive marketing solutions. By harnessing the wealth of first-party data —information gathered directly from its diverse touchpoints— LY Corporation enhances marketing analytics and, through its communication app, drives repeat purchases. This capability enables end-to-end marketing support, from acquiring new customers to encouraging ongoing use.

2. Commerce services adapted to diversifying needs

As user needs diversify with the expanded use of online shopping, we leverage our diverse business portfolio to offer a variety of commerce experiences and capture a wide range of customers. We provide services like “Yahoo! JAPAN Shopping,” which contains many stores with different scales and formats, “ZOZOTOWN,” one of the biggest online fashion shopping sites in Japan, and also “Yahoo! JAPAN Auction” and “Yahoo! JAPAN Flea Market,” which serve the used goods market.

Commerce services adapted to diversifying needs Commerce services adapted to diversifying needs

Business target

Pursue business efficiency and renewed of growth strategy
for media, search, and commerce business from FY2024 and beyond

(Progress in FY2024)
Implemented selective focus on key business areas and cost optimization.
Segment income increased 20% year on year, excluding one-time factors*, due to business growth
[Note]
  1. *
    Gain on loss of control of IPX Corporation (formerly LINE Friends Corporation), LINE NEXT Corporation, and ValueCommerce Co., Ltd. recorded in FY2024