2. Connecting People and Information
to Create New Excitement
Through a wide range of services and platforms that connect people and information,
the Company contributes to enriching customer lifestyles and creating new experiences
by broadly delivering the value of digital technologies.
Value creation
(1)Realize attractive customer value
through the spread of smart devices
Main initiatives
- Provide wide-ranging customer value and service plans through the spread of smart devices and multiple brands
- Provide services that harness Group synergy, such as Yahoo! JAPAN, PayPay, and LINE
- Provide new experiences using 5G (VR, sports viewing, metaverse, etc.)
| FY2026 |
|---|
| Targets and KPIs |
| Drive continued growth in mobile service revenue and segment income by FY2030 |
For the FY2025 KPI results, please click here
.
Related link
(2)Provide an environment
in which everyone can access information
Main initiatives
- Provide news and information through Yahoo! JAPAN
- Provide communication tools such as LINE
- Hold smartphone classes in stores nationwide
| FY2026 |
|---|
| Targets and KPIs |
| Smartphone class participants: 1.2 million |
| LINE MAU*1/population ratio: 75% or more |
| Yahoo! JAPAN DUB*2: 110 million or more |
For the FY2025 KPI results, please click here.
[Notes]
-
*1
Calculated by dividing the number of users who have activated LINE with a valid account within each month by the total population (in Japan).
-
*2
The number of browsers used to access Yahoo! JAPAN services. If both the browser and the app on a smartphone are used, they are counted as duplicates.
(3)Leverage digital services to create new lifestyles
Main initiatives
- Provide digital services across lifestyle domains, including finance, healthcare and shopping (Yahoo! JAPAN, PayPay, LINE, DiDi, HELPO, ZOZOTOWN, ASKUL, etc.)
| FY2026 |
|---|
| Targets and KPIs |
| PayPay registered users: 80 million*1 |
For the FY2025 KPI results, please click here.
[Notes]
-
*1
Applies only to PayPay Corporation and represents a medium-term target.
-
*
Unless otherwise specified, the KPI metrics, targets, and results apply only to SoftBank Corp.
-
*
"Main initiatives" include initiatives by SoftBank Corp. and group companies.
The key sustainability-related risks and opportunities associated with this material issue are as follows.
| Category | Risks or Opportunities | Description |
|---|---|---|
| Demographic change | Risks | Reduced earnings due to contraction and slower growth in the domestic telecommunications market against the backdrop of a declining and aging population |
| Opportunities | Business expansion and stronger customer loyalty through the expansion of non-telecommunications services aligned with demographic shifts, lifestyle changes, and increasingly diverse needs, as well as through group synergies with PayPay and other group companies and strong customer touchpoints across the telecommunications business | |
| Strategic effectiveness and competitive positioning | Opportunities |
Sustainable development goals
