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  5. 2. Connecting People and Information to Create New Excitement

2. Connecting People and Information
to Create New Excitement- Enhancing Lifestyles with Information and Communications Technology (ICT) -

Provide new experiences and enrich the lifestyles of our customers by
promoting the adoption of smart devices.
Concurrently, create value for both consumers and enterprises by
providing partners with attractive platforms that connect people to information.

Sustainable development goals

1 NO POVERTY 3 GOOD HEALTH AND WELL-BEING 4 QUALITY EDUCATION 8 DECENT WORK AND ECONOMIC GROWTH 9 INDUSTRY,INNOVATION AND INFRASTRUCTURE 10 REDUCED INEQUALITIES 11 SUSTAINABLE CITIES AND COMMUNITIES

(1)Realize attractive customer value through
the spread of smart devices

Realize attractive customer value through the spread of smart devices Realize attractive customer value through the spread of smart devices

We engage in providing new, unheard-of experiences and inspiration, and in providing a range of services through technological innovation.

Main businesses

  • Provide wide-ranging customer value, price plans and services through the spread of smart devices and multiple brands
  • Provide new experiences using 5G (VR, sports viewing, etc.)
Representative KPI FY2021 FY2022
Target vision Helping everyone enjoy the value of the latest devices and communication services
1 KPI Smartphone cumulative subscribers: 30 million (FY2023)
Result 27.58 million -
2 KPI Survey for NPS*1 improvement: Monitor results
Result Customer satisfaction survey responses: 5.42million -

Related link

[Note]

  • *1

    Net Promoter Score, a metric for assessing customer loyalty

(2)Provide an environment in which everyone
can access information

Provide an environment in which everyone can access information Provide an environment in which everyone can access information

We contribute to realizing a society where everybody has equal and unimpaired access to the latest information.

Main businesses

  • Provide news and information and increase accessibility through Yahoo! JAPAN and provide services through the LINE communication app, etc.
  • Hold smartphone classes in stores nationwide
Representative KPI FY2021 FY2022
Target vision Progress on infrastructure for acquisition and distribution of easily accessible information
1 KPI Yahoo! News DAU*1 45 million
Result 43.50 million -
2 KPI Expand the HAPS Alliance to broaden Internet communications across the world: Promoting initiatives
Result Issued a white paper -
3 KPI Smartphone classes: 430,000 classes Smartphone classes: 800,000 classesUpdate
Result 800,000 classes -

[Note]

  • *1

    DAU: =Daily active users

(3)Leveraging ICT to create new lifestyles and
enhance the foundations for daily life

Leveraging ICT to create new lifestyles and enhance the foundations for daily life Leveraging ICT to create new lifestyles and enhance the foundations for daily life

We contribute to richer lifestyles by enhancing online shopping and using ICT to improve the convenience of services that are close to customers, including education, healthcare, and finance.

Main businesses

  • Contribute to education, healthcare and finance using ICT (Yahoo! JAPAN, PayPay, LINE, LOHACO, HELPO, etc.)
  • Evolve retail through new BtoC and CtoC platforms (PayPay Mall, ZOZOTOWN, ASKUL, etc.)
Representative KPI FY2021 FY2022
Target vision Expanding the number of ICT service users in lifestyle fields
1 KPI PayPay cumulative registered users: 50 million Cumulative registered PayPay users: 60 millionUpdate
Result 46.79 million -
2 KPI E-commerce merchandise transaction value:
¥4 trillion
E-commerce domestic merchandise
transaction value: ¥3.8 trillion (FY2024)Update
Result ¥3.0 trillion -

[Note]

  • *

    “Main businesses” include initiatives by SoftBank Corp. and companies in the SoftBank Corp. Group.

Six materialities (priority issues)