Corporate philosophy
Information Revolution
— Happiness for everyone
Since our founding, SoftBank Corp. and its subsidiaries have sought to harness the Information Revolution to contribute to the wellbeing of people and society.
Vision
Becoming a Corporate Group needed most by people around the world
The aim of our company is to contribute to people’s happiness through the Information Revolution, and become the corporate group needed most by people around the world.
To achieve our vision, SoftBank strives to create an ideal society where everyone can feel the convenience, comfort, and safety, by the power of digital technology on top of the strong foundation of our businesses.
Values
The DNA of the SoftBank Group, which aims to keep
growing for the next 300 years
SoftBank’s values embody the thinking of our founder,
Masayoshi Son.
We will overcome adversity, obstacles, and difficult challenges.
The overcoming of adversity brings happiness.
If work is done for this goal, why shouldn’t it be enjoyable?
Strive and be happy.
No.1, challenge, reverse planning, speed, and tenacity: By putting our values into practice, we will strive to make people happy.
Values
The DNA of the SoftBank Group, which aims to keep growing for the next 300 years
SoftBank’s values embody the thinking of our founder, Masayoshi Son.
We will overcome adversity, obstacles, and difficult challenges.
The overcoming of adversity brings happiness.
If work is done for this goal, why shouldn’t it be enjoyable?
Strive and be happy.
No.1, challenge, reverse planning, speed, and tenacity: By putting our values into practice, we will strive to make people happy.
Sustainability
Solving social issues with digital technology to realize a sustainable society
To realize a sustainable society, our group has identified six material issues to engage with in our business, under the concept of “a world where all things, information, and hearts are connected.” Our aim is to solve the problems facing society and people by promoting our business in the fields of information and technology.
Sustainability
Solving social issues with digital technology to realize a sustainable society
To realize a sustainable society, our group has identified six material issues to engage with in our business, under the concept of “a world where all things, information, and hearts are connected.” Our aim is to solve the problems facing society and people by promoting our business in the fields of information and technology.
Material Issues
Solving social
issues through
business activities
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Solving social
issues through
business activities 
Solving social
issues through
corporate activities
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Solving social
issues through
corporate activities 
Management strategy
Based on our telecommunications business, we intend to maximize our corporate value by expanding into other businesses in Information and Communication Technology field.
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Growth strategy
“Beyond Carrier”The growth strategy of our group is to create and expand diverse businesses in the information and technology fields beyond the framework of a telecommunications carrier, while utilizing the platform of our core telecommunications business. We intend to maximize our corporate value by promoting this growth strategy.
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Technology strategies
We will look to create services that make people’s lives more convenient and fulfilling as a comprehensive platformer driving the uptake of digital technology in society, thereby contributing to solving issues in society as a whole with the power of technology.
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Human resource strategy
Under a governance system that focuses on sustainable growth, SoftBank is building a progressive work environment where diverse human resources can thrive to foster innovation and improve the wellbeing of our employees.
The SoftBank Group’s
Philosophy and Vision
Philosophy
Information Revolution —
Happiness for everyone
Since our founding, the SoftBank Group has sought to promote the Information Revolution to contribute to the wellbeing of people and society.
Vision
The SoftBank Group’s aim to contribute to people’s happiness through the Information Revolution, and to become “the corporate group needed most by people around the world.”
Origin of brand name and logo
The 21st century Kaientai banner is a symbol of the new world the SoftBank Group is working to bring forth through the Information Revolution.